Avant-Garde-fashion — Anti-fashion

Anti-fashion is an umbrella term for various styles of dress which are explicitly contrary to the fashion of the day. Anti-fashion styles may represent an attitude of indifference or may arise from political or practical goals which make fashion a secondary priority. The term is sometimes even used for styles championed by high-profile designers, when they encourage or create trends that do not follow the mainstream fashion of the time. This anti-fashion was adopted in response to the ‘overly fashion conscious’ fans of bands such as the Sex Pistols.
In the 1990s, a minimalist style described as anti fashion emerged on both sides of the Atlantic where young people would typically wear simple clothes such as black jeans and white T-shirts without a visible brand name. Another period of anti-fashion has taken place in the 1950s with the advent of rock and roll, especially with young adolescent women.Instead of the standard of wearing a dress or skirt, particularly hoop skirts and poodle skirts, many young women wore jeans and plaid shirts, or simple plain T shirts in rebellion with the gender roles and societal norms at that time. This fashion has the roots of many modern anti-fashion trends, such as grunge, decades later………More